H2O History

H2O Hookah Lounge is a new concept for a hookah smoker’s lounge which centers around the community aspect of smoking hookah pipes. The business launched it’s first hookah lounge in Bethlehem in March of 2016. We endeavor to create a scalable model which can be franchised in additional urban locations. The business will earn revenues through the sale of tobacco (multiple flavors), drinks (coffee, tea, and juices) and food (Middle Eastern and American snacks and appetizers requiring light preparation). The customers are expected to be those of Middle Eastern descent and their friends, those interested in Middle Eastern and hookah culture, and young (22-35 year old) urbanites interested in a community-oriented experience that is an alternative to bars serving alcohol and coffee shops.

Competitive Edge

H2O’s competitive edge will be established through its community organizing ability via its website. This website will present an interface for users to:
* Connect with each other and the H2O team after they have left the establishment.
*Organize groups to attend our fun-filled events.


The mission of H2O Hookah Lounge is to provide a comfortable environment, sometimes relaxing and sometimes energetic and stimulating, around which those who love hookah smoking, as well as new converts, can come together. The ambience will draw on elements of Middle Eastern culture as well as the culture and trends of the local environment.
Keys to Success
H2O’s Keys to Success are:
1 Introduction of a comfortable yet stimulating lounging experience.
2 Providing the highest quality, authentic middle-eastern tobacco,drinks, and hookah apparatus.
3 Establishment of a loyal customer base and keeping things fresh so that our fans can keep coming back for more.
4 Expansion of the market of hookah smokers in the Bethlehem area.

Plan Events

The party-like atmosphere at other hookah bars does not allow for easy conversation and for performances and events of the type expected at H2O.
Management Summary
H2O is managed by two lifelong friends, Waqas Siddiqui and Bilal Akmal, Pakistani-American residents the New Jersey, Pennsylvania area who have developed the concept for the store after successfully operating hookah lounges while overseas.
They will manage store operations and train wait and kitchen staff.They have eight years of culinary and hospitality experience.
Additional staff includes food-safety and handling certified kitchen staff and wait staff